[
  {
    "metric": "genai_value_retailers_usd_bn",
    "label": "Gen-AI annual value for retailers (upper est.)",
    "value": 390,
    "unit": "USD billion",
    "period": "2024",
    "geography": "Global",
    "source": "McKinsey",
    "source_url": "https://www.mckinsey.com/industries/retail/our-insights/llm-to-roi-how-to-scale-gen-ai-in-retail",
    "confidence": "Medium-High"
  },
  {
    "metric": "margin_lift_pp",
    "label": "Industry-wide margin lift from gen AI (upper)",
    "value": 1.9,
    "unit": "percentage points",
    "period": "2024",
    "geography": "Global",
    "source": "McKinsey",
    "source_url": "https://www.mckinsey.com/industries/retail/our-insights/llm-to-roi-how-to-scale-gen-ai-in-retail",
    "confidence": "Medium-High"
  },
  {
    "metric": "orgs_using_ai_pct",
    "label": "Organizations using AI in a function",
    "value": 88,
    "unit": "pct",
    "period": "2025",
    "geography": "All sectors",
    "source": "McKinsey",
    "source_url": "https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-state-of-ai",
    "confidence": "High"
  },
  {
    "metric": "personalization_revenue_lift_pct",
    "label": "Revenue lift from personalization (upper)",
    "value": 15,
    "unit": "pct",
    "period": "2023",
    "geography": "Global",
    "source": "McKinsey",
    "source_url": "https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-personalization",
    "confidence": "High"
  },
  {
    "metric": "forecast_error_reduction_pct",
    "label": "AI demand-forecast error reduction (upper)",
    "value": 50,
    "unit": "pct",
    "period": "2024",
    "geography": "Global",
    "source": "McKinsey",
    "source_url": "https://www.mckinsey.com/capabilities/operations/our-insights",
    "confidence": "Medium"
  },
  {
    "metric": "klarna_chats_ai_pct",
    "label": "Klarna chats handled by AI, month one",
    "value": 66,
    "unit": "pct",
    "period": "2024",
    "geography": "Global (23 markets)",
    "source": "Klarna",
    "source_url": "https://www.klarna.com/international/press/klarna-ai-assistant-handles-two-thirds-of-customer-service-chats-in-its-first-month/",
    "confidence": "High"
  }
]